Sad Shoppers often regret purchases
Sad and himself people are trying to increase their self-esteem through the streets tend to more money for the same items that other people and often end with regret their purchases, according to a U.S. study published Thursday at the annual meeting of the Society for Social Security and Personality Psychology.
“What we believe is happening is sad and that he himself has focused people feel poorly on himself and a decrease of the evaluation. You want to improve this assessment, and a means to do so, are the acquisition of material goods, “said co-author of the study Cynthia Cryder, PhD student at Carnegie Mellon University, Agence France-Pressereported.
These people may be increasing their self-esteem by transferring the value of items for themselves. But this type of purchase often the effect that later.
“A huge key to preventing the effects of decision making as it is aware that in the sad first place. But it is rather difficult to do,” said Cryder. “The participants in studies like ours have a general rule, no idea that their emotions influence their decisions, it is therefore impossible to correct.”
She suggested that people “still more new acquisitions to evaluate a day or a week after this way can ensure that everything you bought for you even more attractive”, AFPreported. “Reduces the likelihood that you’re an over-priced error due to some volatile influence that you do not know and do not yet know. You should know that, ‘Wow … why do I have to pay as much?”
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